Transform your legal practice using AI — without becoming a cautionary tale

Jeffrey Schoenberger is a senior consultant at Affinity Consulting Group LLC.

Artificial intelligence is everywhere. According to a Forbes Advisor survey, 97% of business owners believe tools like ChatGPT will help their businesses.¹ At the American Bar Association’s TECHSHOW in March, there were more than 15 sessions about AI.² And yet, lawyers continue to make headlines for citing cases that never existed — because an AI platform confidently made them up. 

That contrast tells us something important. AI is powerful, but it is not magical. Like any other tool in your firm, AI can help or hurt depending on how — and where — you use it.

The goal is not simply to “use AI,” but instead to leverage AI effectively in certain situations, with minimal risks and maximum results. 

Start with the right model 

Different AI tools generally serve different purposes, and many can outperform traditional search engines when you want an answer that synthesizes several sources. Below are five “general-purpose” AIs and how they may help your firm — without using them for legal research or analysis. 

• ChatGPT has become a household name and excels at more general inquiries like brainstorming, outlining, and producing first drafts.
• Claude tends to be more cautious, more structured, and better with long inputs. It is less “salesy” and more deliberate.
• Google Gemini has the advantage of access to Google’s ecosystem and your stored data.
• Microsoft Copilot shines inside Microsoft 365 — summarizing email threads, manipulating Excel data, and helping draft responses in Outlook or Word.
• Perplexity combines AI summaries with citations, which is helpful for market research, tech evaluations, and comparisons. 

These tools are not designed to do legal research or final-form legal writing. Treating AI platforms as substitutes for legal judgment is how lawyers could end up embarrassing themselves — and worse, explaining themselves to disciplinary authorities. 

The safest and most effective approach is simple: 

• Use AI for administrative work or for early drafts in areas where you are already knowledgeable.
• If you can confidently spot errors, omissions, or bad advice, you are in the right territory. 

Example 1: marketing 

Many lawyers know what they want to say but dread sitting down to write it. Marketing content, such as blog posts, newsletters, and social media, often stalls out at the blank page stage. 

That is where AI earns its keep. 

In this example, start by asking ChatGPT for ideas. The quality of the results depends on the prompt.

An OK prompt: “Give me ideas for social media posts for an estate planning firm.” 

A better prompt: “I am the owner of a solo estate planning firm. I primarily work with single mothers, and I am a single mother myself. I need ideas for blog posts aimed at single mothers who do not yet have an estate plan.” 

Specific context produces better output. Once you find an idea you like, ask ChatGPT for a draft. If the draft misses the mark, tell it why and ask for a rewrite. 

You will still need to edit and factcheck. But if writer’s block is your bottleneck, AI can get you moving. 

Rule of thumb: If something feels wrong, fix it. If you are unsure, verify it or remove it. 

Example 2: writing email responses 

Not every email requires legal analysis. Many require clarity, tone control, or a nudge toward action. 

For example, Copilot can help by drafting a response based on your instructions: “I need to follow up politely but firmly and ask the client to respond.” 

That differs from asking for legal advice. Used this way, Copilot may save time and reduce friction. 

This can work particularly well for re-engaging clients who have gone silent for months. Sometimes the hardest part is figuring out what to say and how to say it. AI can help you get over that hump. 

Example 3: drafting firm policies 

Policies are another area where AI can provide leverage without undue risk. 

For example, suppose you want to formalize a work-from-home policy. You already know the rules: 

• Two days remote per week
• Three days in the office, and
• Two weeks’ advance notice for planned remote days. 

Feed that information into ChatGPT and ask it to draft the policy. You will likely receive a surprisingly thorough draft covering objectives, eligibility, approval processes, communication expectations, equipment, security, and acknowledgments. 

Will it make assumptions? Yes. 

Will it include things you do not want? Probably. 

But reviewing and refining a draft is far easier than starting from scratch. It may also surface issues you had not considered. 

A critical rule: Always start fresh 

One final operational note that matters more than people realize: When you switch topics, start a new chat in the AI platform. 

Reusing an existing conversation confuses the model and degrades output quality. Treat each task as a clean slate. You will get better results faster and with less frustration. 

The takeaway 

AI is neither a silver bullet nor a ticking time bomb. It is a productivity tool — one that rewards clear thinking, good judgment, and appropriate boundaries. 

Start by using it where the stakes are low and your expertise is high. That is how you can transform your legal practice using AI without becoming an example in an ethics presentation.

Endnotes 
1 Katherine Haan and Rob Watts, How Businesses Are Using Artificial Intelligence, FORBES (April 24, 2023), https://www.forbes.com/advisor/business/ software/ai-in-business. 
2 American Bar Association, TECHSHOW, Chicago, Ill. (March 25-28, 2026), https://www. techshow.com.